The Challenge
A broken first impression was killing growth.
- Frequent printing costs every time menus change.
- Outdated information reducing customer trust.
- Poorly designed QR menus hurting conversions.
- Existing tools were too complex for non-technical teams.
- Most alternatives lacked visual polish and realistic mobile behaviour.
The Goal
Designed for growth and retention.
- Launch a digital menu in minutes.
- Update content instantly.
- Deliver a modern customer experience.
- Eliminate operational friction for staff.
- Keep the MVP lean, scalable, and fast to ship.
What We Did
MVP Strategy & Product Definition
- We focused on a lean, high-impact core flow: upload, generate, share.
- That reduced complexity and accelerated time-to-value for restaurant owners.
UX & UI Design
- We designed for real operators: owners needed speed, managers needed control.
- Clear onboarding, intuitive menu editing, and a mobile-first guest experience shaped the product.
Branding & Visual Identity
- The visual system was built around simplicity, speed, and premium food presentation.
- That gave the product a consistent language across marketing and in-product screens.
MVP Development
- The shipped MVP included AI-powered menu generation, QR creation, real-time updates, multi-language support, and AI-enhanced food imagery.
Prototyping & Testing
- We validated onboarding and usability with real users.
- Feedback helped tighten navigation and reduce friction in menu creation.
The Results
Numbers that matter to the business.
- €500+ saved per season in printing costs.
- 10+ restaurant clients acquired in 3 months.
- Improved customer experience flow.
- MVP launched with minimal resources.