The Challenge
Local service platforms are complex, fragmented, and hard to trust.
- Task creation is usually clumsy and overly technical.
- Users struggle to describe needs clearly, while providers lack structure to present expertise.
- The product had to connect both sides with more clarity, trust, and speed.
The Goal
Design an MVP that validates AI-driven local service matching.
- Validate that AI can simplify how users describe and post tasks.
- Prove a dual-sided platform can work for both clients and helpers.
- Build a simple first-time-user experience that can scale after launch.
- Create something clear enough for real-world testing and iteration.
What We Did
End-to-end product design from strategy to prototype
- We led the full design process covering UX, UI, branding, and validation.
UX Strategy & Journey Mapping
- We defined two core journeys: clients looking for services and helpers offering skills.
- Both flows were mapped to reduce friction and preserve clarity across the experience.
AI-Powered Task Creation Flow
- Users can describe a task in natural language and AI turns it into a structured request.
- That reduced complexity while improving the quality of created tasks.
Onboarding Experience
- Clients got a lightweight flow for task creation and browsing.
- Helpers got a focused setup for profiles and service listings.
Core Product Design (Web & Mobile)
- We designed marketplace browsing, task posting, messaging, and a unified dashboard.
- The interface was intentionally simple, human, and easy to navigate.
Design System & Documentation
- We built foundations for colors, typography, spacing, and reusable modules.
- That made handoff cleaner and set the product up for future development.
Interactive Prototyping
- The clickable prototype covered the landing page, onboarding, AI creation flow, marketplace interaction, and dashboard experience.
- That enabled early usability validation before development.
The Results
A validated, scalable foundation for launch.
- MVP delivered on time and within scope.
- Fully defined scalable design system.
- Clear and intuitive dual-user experience.
- AI flows successfully validated in prototype testing.